It also examines the implications of key regulatory decisions (such as the EU's quasi-mandating of the DVB-H standard, and spectrum licensing) and highlights both hurdles to deployment and issues that will arise when services have been commercially deployed. The in depth study provides vital forecast data on subscriber growth, ARPU and total revenues, and also offers a series of strategic recommendations for operators, broadcasters, service providers, vendors and regulators.

Key Questions Answered In the Report:
- Who are the main players in mobile TV?
- Which broadcast TV standards are likely to predominate in which countries?
- What are the key hurdles to the successful deployment of mobile TV services?
- What are the key hurdles to the mass adoption of mobile TV services?
- How is the mobile TV value chain likely to develop?
- How are the national subscriber bases of streamed and broadcast TV services likely to evolve?
- What subscriber revenues will mobile TV services generate?
- Is advertising likely to provide a substantial revenue stream for mobile TV services?
- What national and international regulatory developments have impacted upon the likely rollout of mobile TV services in the last 12 months?
- What strategies should operators, broadcasters, service providers, vendors and regulators implement to facilitate the successful deployment and adoption of mobile TV services?