Through a combination of one-to-one interviews with leading company executives and in-depth primary research, this extensive study offers detailed analysis of the major hurdles towards customer adoption and retention. The strategic report also provides company profiles for more than 20 games publishers and developers , together with an examination of gaming business models and a discussion of how the mobile games value chain is likely to evolve. Furthermore, it also provides a consistent five year forecasting suite up until 2012.

Key Questions the report answers:
- What strategies should operators, vendors and publishers employ to maximise their respective returns in the mobile gaming sector?
- What is the current and future size of the mobile games market?
- What are the key drivers in the mobile games market?
- What impact has 3G had on the mobile games market?
- What are the major hurdles to greater adoption of mobile games?
- How has the mobile games value chain developed?
- Who are the major players in the mobile games market?
- How much revenue will be generated from advertising in mobile games?