This survey considers the evolving mobile use and contrasting opinion amongst over 300 respondents, including young consumers, parents and teachers on contemporary concerns, including:
Crime & Security Threats from over age sites; Awareness & incidence of bullying, mugging, theft & happy slapping.
Relative Importance Reason for owning a mobile; Capacity of young people to manage without a mobile for 1 week and indefinite period.
Purchasing & Spending Patterns Age upon & reasons for acquiring first mobile; Geographical distribution, opinion & estimation of mobile phone spend.
Time Spent & Concerns Opinion of time spent using a mobile; Concerns over safety.
This objective and unique source of primary research provides invaluable information for researchers, strategists and profilers of dynamics within mobile youth culture.