The denim market’s double-digit growth is gradually declining, largely due to saturation of sales channels, lack of innovation and a decline in the women’s segment. Retailers are also concerned about their inventory levels but confidence amongst manufacturers has yet not diminished.

The report focuses on the US denim jeans market – value, growth rate, and segments. It discusses the key trends prevalent in the market like brand loyalty, rising imports from China, demographic behavior and the state of premium brands.

The report provides comprehensive analysis of the men’s and women’s segment of the market. It also profiles the major brands, including their recent significant developments.