Globally, the home improvement market holds immense potential. This is because most of the countries/regions are still under-penetrated. Only the United States home improvement market is showing signs of slowing down after registering double-digit growth in the last decade. However, the European region shows dichotomy in its market characteristics – the Northern countries like the UK, Germany and France are on an upswing whereas the Southern countries like Spain and Italy are still under-developed.

But it is the Asian countries notably China and India which holds the actual potential. And this is illustrative of the fact that global home improvement retailers like Home Depot and Lowe’s are entering these regions either through buy-outs of regional players or through joint ventures.

The global home improvement market report analyses the market globally – notably US, Canada, European and Asian countries. The market characteristics are analysed in the report to figure out the market opportunities in different regions/countries, the factors that are driving the growth of the market and the challenges faced by the home improvement retailers. For all the regions, market strategies and positioning of the major players operating in particular geographies are analysed. Also the influence of the global retailers like Lowe’s and Home Depot are assessed. Further, the report also presents market size and growth for every country/region and also analyses the future growth potential of these markets.