One key obstacle standardisation will be eased by the arrival of Generation 2. The standardisation of Gen2, expected in mid-2006, will galvanise the RFID market, but there are still questions regarding global interoperability, especially in China, which is part of many supply chains. The industry believes that the next step is widespread deployment for asset tracking and supply chain management, using item-level tagging. While that may be the next logical step, the impact on the access network, storage, and processing will dwarf any requirements the enterprise IT industry has ever contemplated. What does it take to achieve a successful RFID implementation? This report will tell you.

In the wireless sector, RFID is gaining traction, with a number of companies involved in RFID development, although trials and business models are at an early stage. Applications and market impact, however, is believed to be significant. What is the overall opportunity for cellular RFID and who are the companies most actively involved in this space? Purchase this report to find out.

This 80+ page report gives a top-level analysis of the RFID market and its evolution. It examines market drivers and barriers, deployments, companies active in the field, as well as RFID applications. In addition, it discusses the potential for RFID in the mobile cellular space, looking at issues on the network and handsets sides, as well as strategies that can be adopted by mobile operators, handset makers and other players in the mobile value chain.

Questions answered by this report include:
-How can the telecoms industry help scale RFID to requirements in large enterprises?
-How far will RFID tag and reader prices fall by 2011, and what price reductions will NFC chips see?
-What is the business case for RFID, and the associated value chain?
-What is the cellular RFID timeline and how will the market develop by 2011?
-What implementation issues exist on the handset and network side?
-How can RFID be successfully combined with other wireless technologies?
-What are the benefits of cellular RFID and the most promising applications?

Why you should buy this report
-RFID vendors Learn what operators, retailers, enterprises and other companies and organisations think about RFID and how you can tailor and target your solutions more effectively. Find out how much the RFID market will be worth by 2011 and what total spend will amount to.
-Mobile operators Learn about network integration issues associated with RFID, what the main applications are and the number of RFID/NFC handsets that will be out on the market by 2011. Learn about RFID trials taking place in the cellular space and gain and analysis of RFID developments in key global markets. This report tells you how to best position yourself in the market.
-Handset makers Find out potential RFID applications in the cellular space, what the implications are of integrating RFID/NFC functionality into mobile phones, and how much mobile operators will spend on RFID in the short to medium term. Gain strategic insight into opportunities and best strategies in the RFID space and how changing cost structures will impact the market.
-Enterprises Discover the benefits and drawbacks of RFID technology, how it works, how it is evolving, what its uses are and how it can benefit your business. Gain insight into the various costs necessary to equip your organisation with RFID.
-Investment companies Read about notable RFID start-ups and get an idea of RFID market issues and how the market is likely to evolve.