Operators are encouraging customers to use data services, but customers will not use these premium services unless the applications are easy to access, install and deploy. Operators are vulnerable to increases in customer service costs, returned handsets, and more churn if they cannot provide a positive user experience. How can MDM be effectively utilised to solve these problems? This report will tell you.

The market for MDM contains two separate and distinct environments - the corporate enterprise and the mobile operators. While the corporate market is established and has evolved into a well-accepted mechanism, a clear business advantage has not been visible in the operator market. What does an effective MDM strategy entail? By buying this report, you will find the answer to this critical question.

This report answers key questions including:

-When will FOTA handset shipments reach critical mass?
-Is there a compelling case for full operator deployment of MDM?
-What impact can OTA MDM have on KPIs, including churn and ARPU?
-What will be the market impact as FOTA expands to support customisation and personalisation?
-What revenues will MDM see by 2011?
-What is driving and inhibiting OTA MDM?
-What kind of impetus will the introduction of open standards provide for operators to adopt OTA MDM?
-Will hosted MDM services be popular in enterprise and operator markets?
-Will large integrated solution providers emerge to target both sectors?
-What are vendor and handset maker strategies with FOTA?

This 112-page report offers a comprehensive analysis of the MDM market, detailing its components, drivers and barriers. It critically assesses the benefits promised by MDM and outlines issues that players across the value chain need to consider when outlining their strategies in this space. The report identifies key market trends and charts the market' s evolution through 2011, with a particular focus on the emerging operator market.