Service providers are increasingly looking at bundling as a means of reducing churn and increasing revenue. They hope to build on their success with two-play by deploying triple and quadruple play packages and offering increased services to their existing customer base. But what effect does the movement from two-play to triple and quadruple play have on KPIs? Does the perceived value justify the added costs? This report will tell you. Can TV and media options replace the reducing costs of mobile and fixed line?

Some companies such as Comcast are unimpressed by Quadruple play - who is right? who' s strategy will work? Visiongain has found large regional disparities between the number of households subscribing to bundled services. Similarly, the evolution of triple and quadruple play is going to differ drastically by region. How large will these variations be? Where are the biggest opportunities? This report answers these questions, and more. Would companies investments be better placed in other services or improving current services? Find out today.

Bundling has the potential to revive the fortunes of service providers if they develop packages that are in tune with their market segmentations. However, these service providers also face significant hurdles along the way. What difficulties do service providers face in convincing people to switch to triple and quadruple play packages? Will the deployment of IPTV packages by telcos be an essential part of their overall strategy to remain competitive? Is there a proven business case for moving to quad play?

This 130-page report provides an analysis of the current triple and quadruple play markets, including product offerings, pricing, strategies and business case viability. It also explores the opportunity for bundled services to households as the market evolves.

Among others, the report answers questions including:
-What challenges does adding wireless to the triple-play bundle present?
-What benefits can quadruple play bring to the triple play offering?
-What lessons can be learned from early quad play offerings?
-What is the most important component of a quad play bundle?
-How does bundling differ by region?
-How large is the demand for service bundles by consumers?
-How will bundling evolve on a regioanl level through 2011?

Forecasts are provided and discussed in terms of geographical and technological markets, and the factors that are driving forward bundling are discussed in this report. The report also provides strategies and recommendations that are applicable to fixed and mobile operators, cable operators, and ISPs.