Vodafone was set to become the largest mobile operator in the world, but then things started to go wrong. With China Telecom staking that claim by virtue of its gigantic subscriber base sourced from the fast-growing Chinese market, Vodafone has had to settle for the title of largest operator outside of China. Its once brave growth strategy by acquisition seems to have been superseded by a measure of caution.
-Has the Management change led to a less ambitious company?
-With the only major acquisition made under Arun Sarin being Hutchison Essar in India, is Vodafone really growing its global market share?
-Or are the shareholders content with a strategy of indifference?

Once faced with the possibility of near-global footprint coverage and the benefits of economies of scale in its purchasing power, Vodafone is now looking at a fragmented market where a country by country approach may be beneficial rather than a globally harmonised strategy.

Is Vodafone lagging behind its major competitors or is it being strategically cautious?
Is the Vodafone corporate culture fully committed to the serious deployment of converged services such as fixed-mobile convergence or mobile Internet?
What will Vodafone do next?
Restructuring its operations into three separate units was designed to make the company run more effectively. Focusing on key regions, this grouping enables the company to tackle the issues that affect a number of countries on a pan-regional scale. But is this working? Will it work? Visiongain' s latest report, "Vodafone Insight 2007 - acquisition, management change & caution", tells you what the company is doing and how its future is being mapped out. It will provide you with analysis of its key operations and strategies for the near to middle term.

The report highlights the following
-Vodafone's operations
-Vodafone's strategies
-Market environment
-Growth opportunities
-Vodafone live! and it's future
-Future options
-Strategic choices
-Performance of Vodafone across the globe
-With analysis of current and future strategies for the group and all of its operations in major markets, this report will help you understand Vodafone' s position in the market. You will also learn how the operator will try and shape each of these individual markets and the industry as a whole. Despite a less clear strategic focus than it once had Vodafone is still a key player and its movements will influence market and industry development. If you are working with Vodafone, want to work or collaborate with the company, or are pitted against it in your domestic market you need to know how this player will move forward. Ignoring this company is not an option. Order your copy of this 160+ page report today.

By reading this report you will learn:
-How far Vodafone' s business models have been adapted to changing market environments
-About Vodafone's competition and how the operator is dealing with this
-What Vodafone's Brand strategy is
-How its operational models are developing
-The company's approach to Global Asset Management
-What the company's financial strategies are
-What issues Vodafone faces in the future, and how it could resolve them

Who should read this report?
-Mobile Network Operators
-Handset manufacturers
-Content Providers
-Specialist Service Providers
-Application developers
-Aggregators
-Distributors