In 2006 the global mobile malware protection market was valued at $334 million. Visiongain' s new report highlights and forecasts the growth of this area through till 2012 but what will the value of it be then? This report tells you. The growth for mobile security is driven by the global economy which impacts business of all sizes and where connectivity is at the core of all business activities. You must stay fully informed of how this market is going to develop over the next 5 years.

Phones have become more sophisticated. The alignment of the handset and PC means interconnectivity is broader. File transfers through the mobile network has been joined by files transfers from one phone to another. With Bluetooth and competing protocols making it increasingly easy to share files then the ability to share viruses has also increased. Even SMEs, which may be operating only at a regional or national level, cannot escape that global connectivity. Their suppliers may be large multinationals whose employees are equipped with mobile devices that most likely hold sensitive information about their business. Where those devices become infected with malware the risk to the data and potential to access networks of their clients would be compromised thus putting at risks those SMEs that thought they were at low risk of attacks.

Key trends remain that will impact strongly on the mobile security success:
-Demand for mobile devices still strong
-Cost of devices continue to fall
-Industry participants are growing through M&A and alliances
-False sense of security
-With battery problems and increased memory requirements today's anti-malware software for mobile platforms eats up mobile CPU. Smartphones are becoming more powerful and which should render this a non-issue, but lower-range phones may not have the strength to run the necessary security applications. Unless the security manufacturers act on this virus' will be prevalent.

This report analysis in-depth mobile security solutions from AV vendors in relation to vertical markets such as consumers, SMEs, large enterprises and mobile operators. Forecasts are provided and discussed in terms of geographical and technological markets, and the factors that are driving forward AV demand are discussed in this report for each of the above vertical markets. Data traffic is analysed and discussed in relation to growing mobile operators ARPU and AV requirements. The report also provides strategies and recommendations that are applicable to mobile operators, AV vendors and associated industry participants.

This report argues that AV is going to become a necessary application for mobile operators as well as a requirement for industries of all sizes that use smart devices to access their business networks. It will also become a valuable application for consumers wanting to protect expensive smart devices from malware and virus attacks. The report outlines hurdles and measures that companies need to implement in order to remain competitive.

By reading this report you will gain a clear understanding of
-How this market sector will grow in value
-What significance and impact wireless anti-virus products will have on the mobile telecoms market
-What effect virus attacks have previously had, and what they could inflict on mobile devices in the future;
-The challenges and issues facing participants in the wireless anti-virus markets
-What the attitudes and expectations of end-users are regarding protection

Mobile operators

Understand how a virus on your network would impact throughout your business and how to protect you and your subscribers

AV vendors

Learn what services and business models are needed to develop the AV market. Find out about business and technological issues that will impact on your business.

Investment companies

Learn what are the requirements for a successful deployment of bundle services, the development of triple and quadruple play services and products, and gain an insight into investment opportunities.

To stay up-to-date and fully informed of the developments in the handset and networked anti-virus market, you must read this report today. With over 130 dedicated pages, this is the leading report available. I look forward to receiving your order.