These are just some of the questions this in-depth report will help you answer. Customers and service providers are actively reaping the benefits of bundled services. However, some companies are reporting customer losses across the quad-play structure - why? Though quad play is relatively new and an unproven service, many companies are only just starting to look to explore it. The opportunity of offering a bundled mobile, fixed line, broadband and TV solution was too much for NTL and became central to its purchase of Virgin Mobile. Italian operators are fighting increased competition and offering more competitive packages through bundled services. Which companies can you work with? How can you work with these companies? What kind of return should you expect? Will it reduce churn and increase revenue?

Quad-play operators assume they can build on the success of two-play by deploying triple and quadruple play packages and offering increased services to their existing customer base. But what effect does the movement from two-play to triple and quadruple play have on KPIs? Does the perceived value justify the added costs? This report will tell you. Can TV and media options replace the reducing costs of mobile and fixed line?

How quickly will take-up of these new and emerging services grow given the risks that may have to be faced? Can you afford to take these risks in order to achieve a quad play service? Will you be left behind if you do not?

Bundled services are convenient to subscribers who no longer need to purchase its services from multiple operators. Providers will also be able to enjoy new market opportunities resulting from offering multi play services. This market is set to expand with companies looking to increase its service portfolio as operators increasingly look to provide customers fully converged solutions. Taking the appropriate action at an early stage will ensure you are part of the new and developing markets.

The latest visiongain report, Quad-Play and Service bundling strategy 2007-2012, provides an in depth assessment of the multi-play market. The report provides comprehensive case studies of the major participants and regions around the world, particularly of the European, US and Asia-Pacific markets. What does the future hold for these regions? Which region should you be focusing your attention towards? Where does your company fit in? The report provides valuable information for telcos, cable companies, mobile operators, satellite DTH providers and financial services amongst others, in where they should be focusing their attention.

Reading this report will provide you with the following information:
-Who are the main players in the bundled service market and what are they doing?
-What services and price plans are currently available across the world?
-What new services are expected to be added in the future?
-What does the future hold for telcos, cable companies and mobile operators?
-Will the arrival of quad play have any damaging effect on companies offer limited service?

There is no doubt that increasing numbers of companies will seek to enter in to the multi-play market in the near future if they have not already done so. It is therefore imperative that you do not miss the chance to become part of an ever increasing and expanding market, taking advantage of the new opportunities that will become available.

Who needs to buy this report
-Mobile/Cellular operators
-Telcos
-Cable companies
-Fixed line providers
-Satellite DTH providers
-Handset and other equipment manufacturers

Forecasts are provided and discussed in terms of geographical and technological markets, and the factors that are driving forward bundling are discussed in this report. The report also provides strategies and recommendations that are applicable to fixed and mobile operators, cable operators, and ISPs.