Online consumers continue to grow in number every year. Cyberspace and real world channels are becoming integrated and people are gradually beginning to trust online shopping when making purchases. In 2007, the Taiwanese online shopping B2C market reached a scale of NT$108 billion, 1.3% of the retail sector. Using the results of a survey of Taiwanese Internet users conducted by MIC in July 2007, this report analyzes the behavior of Internet users in Taiwan and their consumer behavior associated with the online shopping market.