Digital photo frames with the same display size may vary considerably in price because of differences in panel resolution and functionality. Digital photo frames with more functions do not necessarily have higher prices. Factors that determine the price that consumers are willing to pay for a digital photo frame include display panel size, support for wireless remote control function, audio/video functions, advanced wireless access capability, and vendors pricing strategy. The relationship between these different factors is a complex one. A clearer understanding of which product benefits have the greatest impact on digital photo frame prices help to clarify the strategies adopted by digital photo frame vendors with respect to product functions, display size, etc. It also has an important role to play in forecasting growth rates for the digital photo frame market as a whole.