IP STB makes use of network communications technology, and therefore companies with a background in network communications and expertise in IPTV technology, such as UTStarcom, ZTE and VCOM Electronic Technology, have become industry leaders. On the other hand, while vendors such as Coship Electronics and Haier Info-Tech lack IPTV total solutions, their focus on IP STB product development gives them an advantage over first-tier makers due to their broader product lines. This report analyzes the development strategies of the leading IP STB manufacturers in China.