Clearly, the growth patterns favor Internet advertising. The declines in once-reliable TV and newspaper ad revenues are partly the result of the erosion of the young adult demographic between the ages of 18-49 that advertisers pay a premium to reach. TV viewership among this group is down by one-third since 1993 as more consumers in this key demographic turn to options other than the living-room TV for getting news and entertainment. These alternative sources of news and entertainment include Internet blogs and podcasts that allow a more personalized, selectable experience, as well as video games and DVDs that grab mind-share.