This is a completely revised and updated analysis of Marketdata?s best-selling biennial study about the huge $46 billion U.S. weight loss market. This is the most detailed and comprehensive investigation of the U.S. diet market published by anyone worldwide, covering? dollar value & growth rate of the 9 weight loss market segments (early 1980s to 2003-2004 status report/estimates, 2008 forecasts): diet soft drinks, artificial sweeteners, health clubs, commercial chains/franchises, mail order and multi-level marketing diet plans, infomercials, medically supervised programs (weight loss surgery, MDs, RDs and nutritionist plans, hospitals, clinics, Rx drugs), OTC meal replacements & diet pills, low-calorie dinner entrees & low-carb foods.

New chapters for this edition cover: the weight loss surgery market, children?s weight loss camps and adult residential facilities, the low-carb market, and plans by dietitians and nutritionists. Also included: obesity trends, dieter demographics, cyberdieting-the major weight loss websites & competitors. Includes 2003-2004 separate outlooks for all 9 market segments.

Contains 41 in-depth competitor profiles for LA Weight Loss, Weight Watchers, Jenny Craig, NutriSystem, eDiets.com, Herbalife, Metabolife, Slim-Fast, Diet Center, Physicians Weight Loss, HMR, Optifast, Medifast, Lindora Clinics, Ballys, Curves, Duke University, Atkins Nutritionals, more. Contains rankings/revenues of top commercial & other programs, brand sales, and a Reference Directory of industry sources. Based on extensive proprietary & secondary research, management interviews, UFOCs and other documents. Available in print or digital format.