Companies seeking to measure shifting online dieter preferences for types of weight loss programs, food/exercise/budget/support & motivation and other preferences, will find these reports extremely helpful in tracking fickle dieter behavior.
Marketdata Enterprises (the leading analyst of the weight loss market since 1989) operates a website names: BestDietForMe.com. This site is now the #4 traffic diet website on the Internet. BestDietForMe essentially is a real-time data collection vehicle to monitor national online dieter behavior, daily. A total of 11,642 people were included in the 4th quarter sample--people that filled out an in-depth 50-question online survey. Data for the first four quarters of 2005 is included in this report.
Each quarter, Marketdata compiles and analyzes the responses of this sample, producing a wealth of statistics that are compared to previous quarters. The service was begun with the 1st quarter 2005. Companies seeking to measure shifting online dieter preferences for types of weight loss programs, food/exercise/budget/support & motivation and other preferences, will find these reports extremely helpful in tracking fickle dieter behavior. The service is applicable to: providers of weight loss programs/products, health clubs, ad agencies & PR firms with weight loss clients, diet website operators, low-cal food & beverage/diet food mfrs., hospitals & surgeons with weight loss programs?any company trying to reach dieters online. Other syndicated research services cost $25,000+ per year, and don?t provide the same level of detail.
Statistical tables are supplemented by in-depth analyses and commentary, based on Marketdata?s ongoing research and 17-year knowledge of the weight loss market.
Metrics Tracked
Each quarterly report will track 112 measures, including the following:
gender
age (5 categories)
BMI (body mass index (separately for 5 categories, 18.5-40+)
Percent opting in for special offers from diet companies
Percent leaving name and mailing address
Pregnant or nursing percentage
Medical conditions, percent indicating at least one
Their diet budget (separately for 6 categories: under $250 to $3,000+)
Preferred weight loss program location (separately for 8 locations: home, weight loss center, hospital, worksite, health club, healthcare pro?s office, residential facility, celebrity program) Interest in weight loss (bariatric) surgery ? percent
Interest in home delivery of diet food ? percent Preferred diet counselor format (separately for: self-directed, 1-to-1, small group, large group)
Type food plan desired (separately for: grocery store food, pre-packaged diet co. food, meal replacements, liquid supplements)
Percent interested only in diet plans with pre-planned daily menus
Percent with special food needs, allergies, food sensitivities
Readiness to begin a diet program (immediately-6 months)
Previous types of diet plans used (percent by 18 types)
Psychological support needs: percent identified by BestDietForMe.com analysis as needing? emotional eating support, stimulus control, social eating skills support
Also Included?
Discussion and analysis of the online dieting market: nature, market size.
List of the top diet websites.
Latest Alexa traffic rankings of the top diet websites (July vs. October rankings)
Forecasts and early identification of key trends.
Latest results of surveys of online dieters by diet companies and others.
Overview/status report of the entire U.S. weight loss market and its 9 segments, with 2008 forecasts, emerging trends, covering: diet websites, commercial chains, health clubs industry, residential facilities, children?s programs, meal replacements and OTC diet pills, diet/low-carb foods, diet soft drinks , artificial sweeteners, diet drugs, weight loss surgery, MD/dietitian/hospital-based programs, and more.
Reference Directory Of Weight Loss Industry Information Sources
Companies seeking to measure shifting online dieter preferences for types of weight loss programs, food/exercise/budget/support & motivation and other preferences, will find these reports extremely helpful in tracking fickle dieter behavior. 