? In the UK, the market of businesses with less than 50 employees is huge, representing over 4 million enterprises
? This is a complex market, traditionally difficult to understand and target effectively
? There is a great degree of diversity which means that it is impossible to address this market with a 'one size fits all' solution; bespoke solutions, however, are not cost effective given the sheer number and size of businesses in the market
? Our analysis offers a clear understanding of this market, its size and shape, as well as a useable segmentation of businesses based around attitudes towards and use of technology
? This report is based on a unique combination of desk research, interviews with vendors and extensive qualitative and quantitative primary market research
? This report provides a practical solution to help your business develop more compelling propositions, and to market and sell these more effectively
Who should read this report?
? Fixed and mobile network operators and service providers aiming at a real-world understanding of the market of micro and small enterprises in the UK
? IT companies wishing to size the opportunity of the market and to develop their own marketing strategies
? Systems integrators interested in what applications and support this type of companies need
? Application developers who need to know who they should develop partnerships with to get their services to market quickly
? Business-focused resellers trying to extend their knowledge of servicing these customers
? CPE manufacturers wanting to find out more about their end-users
? Strategy analysts within merchant banks and consultancies.
This report examines mobile and wireless technology usage and adoption trends among micro and small businesses (MSBs) in the UK. 