Customer segmentation in the wholesale market
 
Report

Customer segmentation in the wholesale marketEach of Ovum's Wholesale Customer Surveys has confirmed that carriers must get better at segmenting the wholesale market. Different wholesale customers have different requirements, whether they are mobile operators, ISPs, ASPs, fixed service providers or value-added service providers.

From:
$1100
 
Table of contents

Telecoms wholesale: how the exception became the rule

Intermediation in telecoms: from voice minutes to data services
A new type of supply chain: the virtual supply web

Figure 1 The virtual supply web
Telecoms players cannot always own the end customer
Implications for wholesale suppliers

Different strokes for different folks
Segmenting the wholesale customer base

Ovum's segmentation of wholesale customers
Figure 2 Wholesale customer segments

Report Details:
Publisher:
Ovum
Type:
Market Briefing
Number of pages:
10
First Publication Date:
18/12/2006
 
 
 
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