The combination of digital music and MP3 players fundamentally changes the way consumers listen to music. With more than 300 digital music services worldwide and 40 million MP3 players sold in 2004 alone, this nascent industry is quickly gaining momentum among mainstream consumers. Looking ahead, how soon will sales of MP3 players reach a plateau? Will digital music make the music pie bigger or simply take from CD sales? Will Apple be able to keep its top position as competitors, old and new, start shipping new MP3 devices to the market?
This report analyzes the current market landscape for digital music and MP3 players, focusing on trends in music services and hardware as technologies evolve and market dynamics shift. The report also features survey data regarding ownership and usage of MP3 players as well as consumer attitudes toward music services.
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