As mobile operators worldwide face increasing pressure on profitability so revenues from data services become increasingly important. Voice revenues continue to fall and growth has slowed in mature markets, and the long awaited launch of 3G services has failed to save ARPU figures from their slow decline.

Over the last three or four years mobile network operator have been focusing much of their attention on driving the all-important 'data-as-a-percentage-of-revenue' metric. In highly competitive markets voice revenues are being squeezed harder than ever, churn is a constant problem and most operators are pushing non-voice service revenues as the saviour of ARPU.

This report looks in-depth at a range of non-voice services to understand the strategies employed by those mobile operators leading the field in each major non-voice service category.This new study looks at 'best-of-breed' non-voice services around the globe and identifies areas of best practice in driving higher usage from mobile data services.

We have looked at the following services -

-Mobile portals
-Mobile music downloads
-Mobile video downloads (and uploads)
-Ringback tones
-Mobile commerce
-Mobile games
-Mobile video calling
-SMS
-MMS
-also a special section looking at 'Web 2.0'

This study looks into market leading examples in each service category. We analyze the strategies employed in each case to uncover the underlying best practice driving service adoption and winning market share. This report looks at market conditions across a range of country markets in Asia, Europe and the Americas, with industry leading examples taken from Japan, the UK, the US, South Korea, China, India, the Philippines, Malaysia, Norway and France. Reading this report you will learn about the strategies operators have employed to become industry leaders, how services have been best adapted to suit local market conditions and how applications and services have been marketed to best effect.

This report has been written to act as a 'best practice guide' to the mobile data services industry, helping you to identify best-of-breed services in each service category and understand which mobile operators lead the field, and what they do differently that helps them stay out in front, ahead of the competition. This report is full of recommendations for mobile operators, applications developers and handset vendors, helping you to formulate winning strategies for your mobile service or application.

Leading operators covered in this report include: