Taking pictures, editing photos, and sharing images with friends and family have never been this easy, thanks to the permeation of digital cameras and imaging solutions and services. This report offers a holistic picture of the entire digital imaging value chain, focusing on the hardware, software, and services that fulfill the imaging needs of consumers. It probes consumers? usage patterns and purchase behaviors, segments consumers based on their imaging needs, evaluates product and pricing strategies of current products and services, analyzes market drivers and barriers, profiles major players, and estimates the market potential for digital cameras, photo printing services, and the emerging digital photo frame products and services. It is a must-read report for camera manufacturers and retailers, imaging software venders, and photo service providers, as well as potential entrants for this space.

?The worldwide digital camera market is quickly maturing, and the Point & Shoot digital camera category is feeling the most pressure from camera phones and entry-level digital SLR cameras,? said Harry Wang, a research analyst at Parks Associates. ?While consolidation in the consumer imaging industry is inevitable, growth opportunities can be found along the value chain by carefully analyzing and segmenting consumers' imaging needs.?