Mobile messaging in Latin America is emerging as a key growth opportunity for operators in the region. While adoption traditionally lags uptake in other markets, we believe that the region will experience significant growth as tariffs fall, networks become interconnected, data-enabled handsets become more affordable and fresh and innovative content permeates the region. In this report we will answer the key question: how big is this opportunity?
Pyramid feels that mobile messaging will become an increasingly important factor in Latin America's wireless landscape going forward, and that this report will enable operators, vendors, content providers and investors working closely in the region to effective capitalize on this opportunity.
Latin America's six largest markets, Argentina, Brazil, Chile, Colombia and Venezuela will be examined in detail with mobile messaging forecasts provided at the country level for each market. Each country will be sized and subsequently analyzed in terms of the four key factors that Pyramid feels spurs messaging adoption. A regional output sheet is also included showing Pyramid's regional forecast. We then highlight case studies from five operators outside of Latin America, in order to provide insight on how players have increased messaging adoption in other parts of the world.
Report Highlights
Detailed forecasts of subscribers, traffic, and revenues for applications such as MMS and SMS
Discussion and analysis of Latin America's largest messaging markets
Case Studies of key operators worldwide
Who This Report is For:
Operators This report will help you gauge market size and revenue opportunities throughout the region with forecasts and qualitative analysis. The best-practice case-studies will help develop strategies to successfully attack this opportunity.
Vendors This report will help you determine end-user demand and the capacity requirements for mobile operators to plan for needed shipments of infrastructure, handsets and applications.
Content Providers to be aware of current and future uptake figures as well as operator strategies to determine opportunities.
Investment Banks This report will help you determine key financial information like overall ARPS, messaging revenue and long-term profitability of Latin American mobile operators.
About the Author
Marc Einstein Analyst, Americas
Based in Cambridge, Marc is responsible for analyzing telecommunications market developments in Colombia, Venezuela, Peru, Ecuador and Bolivia. Marc regularly contributes to Pyramid Perspectives, Pyramid Company Reports and consulting projects. Recent engagements include:
An evaluation of distribution channel strategies and best practices in Latin America for a leading security and networking firm looking to improve its positioning in the region.
An in-depth analysis of the competitive dynamics characterizing Nicaragua's liberalizing telecommunications market for a multi-lateral lending institution looking to fund the network expansion plans of one of the country's leading players.
Analysis and evaluation of one of Latin America's leading ISPs.
About the Author:
Marc attended Washington University in St. Louis where he received both a B.S.B.A. and a B.A. with majors in Finance, Marketing, International Business and Spanish. He was an exchange student at Rangsit University in Bangkok, Thailand and studied at a private foreign language institute in Madrid, Spain. Marc is also an alumnus of the AMIGOS program, where he volunteered near Ambato, Ecuador. While in college Marc participated in several research studies focusing on game theory and monitoring mutual fund returns and also worked for a private consultant concentrating on the energy industry. In addition to Spanish and English, Marc has a working knowledge of Portuguese, French and Thai and is a beginning speaker of Japanese.
Mobile messaging in Latin America is emerging as a key growth opportunity for operators in the region. 