The MVNO business model has gained in popularity over the past few years.
Across the world, companies are using the MVNO model as a Trojan horse to penetrate the lucrative mobile sector. In Europe alone, the number of MVNOs and service providers has leaped from about 40 to around 100. At the end of 2004, Pyramid had identified nearly 40 existing and planned MVNOs in the US market.

Meanwhile, emerging markets have remained relatively immune to the MVNO hoopla. Pyramid Research expects that to change as countries like India, Nigeria, Russia ? each in their own unique way ? offer tremendous opportunities to potential MVNOs. This report focuses on making the case for or against MVNOs in emerging markets, including an analysis of MVNO attractiveness in such environments.
Included are hypothetical business cases for MVNO launches in India, Nigeria and Russia.