“Mobile Usage amongst the British Youth Market” examines the relationships 11-25 year olds have with their mobile phones and investigates their attitudes and behaviours to a range of added value services.
The take up of mobile phones has been prolific. With such high penetration of mobile phone handsets, the introduction of new technologies and services for them looks set to herald a golden age of wireless personal communication.
Are you using mobiles as an effective part of your marketing strategy? Are you aware of how young people are using their mobile phones and what new services they are interested in? Are you missing out on the latest trends?
The report “Mobile Usage amongst the British Youth Market” examines the relationships 11-25 year olds have with their mobile phones and investigates their attitudes and behaviours to a range of added value services.
In this 25-page report, you will find:
Analysis of network operators and handset manufacturers
Information on monthly bill amounts and bill payment
Brand new demographic data on PAYG users
Information on when respondents expect to upgrade their handsets
Take-up rates of added value services
“Mobile Usage amongst the British Youth Market” examines the relationships 11-25 year olds have with their mobile phones and investigates their attitudes and behaviours to a range of added value services.
