With more and more channels carrying advertising, and the increasing fragmentation of audiences, the coveted youth audience of 11-35 year olds is becoming even harder to advertise to through traditional channels. As marketers search for alternative ways to advertise to consumers, mobile advertising is predicted to become a preferred choice for brands.

This report will assess which types of advertising business models will work with a young audience, as well as assessing the advertising formats that they are most likely to prefer. How often can advertisers communicate their message by mobile? How do young people feel about being advertised to on their mobiles, and how can advertisers measure its effectiveness?

This 33-page research report provides crucial insight including:

How young people feel about receiving adverts on their mobile phone
The impact of targeted advertising messages on willingness to receive them
Their views on incentives to receive advertising messages
Which formats they prefer – text, picture or video
The favoured frequency of advertising