This report looks at how young people consume music now, and how that is set to change with the introduction of the iPhone and similar devices. What impact will this have on the music industry?

Key questions addressed include: How popular is listening to music on a mobile phone? Is there a demand for the iPhone or similar device amongst the youth audience? How much money do they spend on music downloads? Is there a demand for watching music videos on mobile? Would young people accept advertising and sponsorship on their mobiles in exchange for free downloads? Is it important to be able to store music on the PC?

The results of the 23-page research report provide interesting insight on a range of topics including:

How they listen to music
How much money they spend on track downloads
The demand for listening to music on their mobile
Interest in watching music video on their mobile phone
How they store and transfer music
Their thoughts on the cost of mobile music