This report places its focus on history of mobile TV in China, the policy adopted by the government, efforts to select transmission method, and key players in the segment. Additionally, it reviews value chain of China?s mobile TV market and compares technologies for DMB in order to project potential and market size of the service.
Mobile TV broadcast enables subscribers to enjoy various contents such as music, films and soap opera with portable devices while on the move. Recognizing that mobile TV service can promise new business opportunities, Chinese mobile operators and broadcasters are considering the introduction of the service in the domestic market.

This report analyzes various issues related to mobile TV which will emerge as the next major convergence service in China. The country lags behind Korea, Japan and Europe in terms of mobile TV technology, mainly because mobile broadcasting technology standard has yet to be announced by the Chinese government. The business scope between mobile operators and broadcasters remains obscure but pilot service is being cautiously provided in some regions, including Shanghai and Beijing with the participation of foreign companies.

Scope of the Report

The report analyzes characteristics of China?s mobile TV market by identifying current development from various views.

- Analysis on China?s Mobile TV Market Condition
- Current Development of China?s Mobile TV Industry
- Projection over China?s Mobile TV Market Size
- Future of China?s Mobile TV Market

Who should read this report?

The report was written, aiming at all broadcasters, mobile operators and device vendors who intend to break into China?s mobile TV market. The basic information includes recent developments in the local market which is valuable when designing strategies for mobile TV market in China.