The food and drink industry continues to overlook the NPD opportunities associated with an ageing population. As life expectancies lengthen and the average age rises, there is an associated increase in the prevalence of many lifestyle diseases. This presents an opportunity for food and drinks manufacturers to develop functional products specifically aimed at older demographics. Targeting the Ageing Population with Healthy Food and Drinks is a new management report published by Business Insights that examines NPD and market trends, and pinpoints opportunities for targeting seniors in Europe, Asia-Pacific and the Americas. This report analyzes the key trends affecting, the seniors' health market including functional, anti-ageing and convenience. Develop more effective innovation strategies for targeting seniors using this report's analysis of trends in NPD by category, region, product tag and flavor.