This synopsis of the China Energy Market includes two analysis models, the PEST Analysis and Porter's Five Forces Analysis.

The PEST Analysis is an important tool for assessing the potential for profitability in an industry. It helps you understand both the strength of your current competitive position, and the strength of a position you’re considering.

With a clear understanding of where power lies, you can take fair advantage of a situation of strength, improve a situation of weakness, and avoid taking wrong steps.

The tool examines the following aspects:
1. Political
2. Economic
3. Social
4. Technological

Michael Porter’s Five Forces model is an outside-in business unit strategy tool used to analyze the attractiveness of an industry structure. This report utilizes Porter’s framework to perform a profit analysis on the Chinese Energy market.