Opening up the Telematics and Navigation Markets for Success in China identifies a bright future for navigation and traffic information in China but it urges the automotive industry to see through the characteristic hype surrounding telematics to focus on the real end user needs and market drivers.

The study, launched at ITS World Congress in Beijing, answers the following key questions and more:

-Which services and products will be successful?
-What strategies are non-Chinese companies developing?
-Who are the key stakeholders in the emerging Chinese telematics industry?
-How fast will the navigation and telematics markets grow in China?

In Opening up the Telematics and Navigation Markets for Success in China SBD brings its trusted experience and insight to present a fact-based approach to understanding end user needs, analysing China’s technical infrastructure and forecasting the market potential.

"Our latest study breaks down the language barriers that have traditionally limited the ability of foreign companies to gain a deep understanding of the market and technical trends in China," says David McClure, SBD’s Director of ITS & Telematics. "I believe that we have uncovered the real needs that are driving the Chinese telematics and navigation markets and I am confident that the report will make a significant difference to our customers’ product planning and investment decisions."

"Vehicle manufacturers, equipment suppliers and service providers are making their first tentative steps into China," continues McClure. "Our aim is to support them with detailed information and a pragmatic outlook that builds on our long experience of telematics and navigation around the world. The end goal is to help our customers take advantage of the opportunities whilst avoiding the obstacles that they will face on the way."

Overview

SBD is an independent company providing specialist consultancy in the design and development of automotive components and systems. The company was founded in the UK in 1995 and has extensive knowledge of the strategic development of vehicle systems. A subsidiary company, SBD was set up in Japan in 2006.

Working closely with manufacturers and suppliers, SBD provides consultancy at various levels including: Technical Research; Strategic Planning; Program Management and Product Development.

SBD also provides the industry with detailed market and technical reports on various technologies, market trends and competitor analysis.

The company has helped to develop many successful systems seen in the market today and is continuing to help manufacturers implement the next generation of systems with an emphasis on Vehicle Security and cost of ownership and Vehicle Telematics and ITS.


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