The future of mobile TV is bright, according to several analysts, but forecasts of uptake and success rates in the near future are miles apart.

Network technology is still under development, handset issues have to be resolved, and customer demand is unknown.

In the Netherlands, only Vodafone actively promotes mobile TV. KPN offers mobile TV via i-mode but without extensive marketing and communication.

T-Mobile Netherlands and Orange Netherlands lag behind their international affiliates when it comes to mobile TV.

T-Mobile has expressed doubts about the demand for mobile TV, whereas Orange still has to finalise the roll out of the 3G network before making actual plans about the 3G services.