The mobileYouth study is run yearly and considered by many as one of the most anticipated report launches of the year. The industries need for clear advice and a dedicated source of information on youth and mobile has meant that DhaliwalBrown offers clients a unique source of information.

What is mobileYouth??

Established in 2001 the?mobileYouth brand offers clients?a?specialised?source of advice on youth and mobile.

mobileyouth provides clients with a?unique source of news and market intelligence relating to the youth market and its adoption and usage of mobile devices, technologies and applications,?whilst the?mobileYouth report is fast becoming the most authoritative source relating to young people and their adoption and usage of mobile phones and related services.

DhaliwalBrown's?specialised mobileyouth team?already handle a client list that spans over 75 companies across 20 countries. Our client base represents consumer brands, OEM manufacturers, network operators, government, developers and service providers. Whilst diverse, they are united through an understanding of the importance of the mobile channel to the youth market.

Clients work with?DhaliwalBrown?to get the relevant and accurate information that gives them the competitive edge. Our focus and understanding of the market saves our clients' time, money and ensures their products and services succeed.

mobileYouth in the Press

- 5 Million School Children Own a Mobile Phone. (FT.com)
- UK kids get First Mobile at Just 8yrs old (dmEurope)
- The real Youth Market (The Feature)
- 5 Things you should know about kids and mobiles.?(Guardian)
- Get of that phone, expert warns children (Sunday Times)
- The First Mobile Phone Election (BBC News)

Who uses mobileYouth?

Each year the mobileYouth report is read by more than 1000 senior industry executives at companies such as Nokia, Vodafone, T-Mobile, Motorola, MTV, Disney, Kodak, Warner Bros, Microsoft . . .

Companies that have purchased mobileYouth reports and consultancy:

What are the benefits of mobileYouth?

More that any other technology the mobile phone plays an increasing role in the growing up and definition of self identity of youth. The?phone's mobility, social visibility, privacy and independence it delivers to the users are all significant factors contributing to the mobile youth phenomenon.

The mobileYouth report includes information and data on:

*?Key drivers of youth behaviour
* Who doesn't own a mobile phone?
* Which age groups provide the most growth potential for the industry?
* What is the impact of age on consumption patterns?
* How much money do youth have available to spend?
* How does age impact? ARPU?
* What are the 5 reasons why youth use java handsets?
* How many youth own a 3G Handsets?
* Which content services will drive youth to use portals such as Vodafone live!?
* What is the future of broadcast TV on the mobilephone?

mobileYouth 2006 includes case studies on:

Adidas, Apple, bandai, BBC, Blockboster, Burger King, cadbury, CNN, Coca Cola, EA, Emap, EMI, ESPN, Fox Entertainment, Hasbro, Heineken, HMV, Kellog's, KFC, Kodak, Levi's, McDonalds, MTV, Nestle, Nickelodeon, Nike, Pepsi, Pizza Hut, Reebok, Sony Music, Square Enix, Starbucks, Universal Music.