Data from Wireless World Forum?s ?Spain Mobile Market 2006? statistical handbook shows that the mobile market in Spain is in a strong position with revenues and subscriber numbers on the rise.
ARPU will increase to $43 pcm by 2007. Although voice ARPU will remain relatively stable for the next two years, data ARPU will increase by $1.50 to $7.30. Revenues from messaging services will also increase, but there will be greater growth in mobile content markets, causing the percentage of data ARPU from messaging to fall from 91.5% to 88.1%.
2005 saw little change in Spanish operators? market shares. Market leader Movistar had the highest ARPU in 2005, but Vodafone customers spent the most on data services at $6.19 pcm.
As voice ARPU begins to plateau, the future focus for operators will shift to promoting their range of data services in order to boost revenues and market share.
Data Contained in the Report on:
Data from Wireless World Forum?s ?Spain Mobile Market 2006? statistical handbook shows that the mobile market in Spain is in a strong position with revenues and subscriber numbers on the rise.