Data from Wireless World Forum?s ?USA Mobile Market 2006? statistical handbook reveals US Operator revenues will grow by another $20 bn in 2007. Three main trends drive revenue growth:
A 44% rise in the number of senior (50- 60yr) mobile owners by 2007 to 23.29 million
A 28.2% rise in the number of teenage (10-15yr) mobile owners by 2007 to 13.36 million
A 68% increase in data revenues to $17.5 bn by 2007 stimulated by rising SMS usage
Overall growth in subscriber numbers will begin to slow, dropping to 4.1% in 2007 as the 20-40 age range nears a 100% penetration rate.
Data services are a key component of the ARPU growth story, helping ARPU increase. SMS continues to grow in popularity and will account for 9.6% ($16 bn) of all revenues by 2007.
2006 will be a year of profit optimization though data services amongst existing owners combined with the leveraging of MVNO?s, family, lifestyle and discount plans to subscribe teenagers and seniors.
Data from Wireless World Forum?s ?USA Mobile Market 2006? statistical handbook reveals US Operator revenues will grow by another $20 bn in 2007. 